When you start up or re-brand a pet or animal related business one of your first requirements will be getting a great logo design in order to create a brand that you can build upon and develop.
Many new businesses are springing up today that are related to pets and animals. It is no longer just your traditional veterinary clinics and pet stores but a whole host of other service businesses relating to pet care, grooming and other niche areas like pet photography and pet boutiques and pet retreats.
The pet industry can be divided into two area really. Firstly you have pet stores and vets who target the general population and secondly you have luxury pet supplies, gourmet pet food and services that only the upper middle class and the wealthy can afford.
Some people treat their pets like members of the family and want only the highest standards for them in terms of the products that they buy and the services that they require. So the message that you want to convey in your logo is that your company values animals and is basically in the business of pampering them, giving them the best of care and the products that they need to be happy and healthy. If you cater to the upper end of the market you want your logo to hint at the elite services that you offer and create a brand ‘club’ that wealthy pet owners want to be a part of.
Popular images that are used in animal and pet care logos include pets themselves, sometimes in cartoon form and sometimes in other graphic forms and animal paw prints. Animals are cute, eye catching and very brandable and a business in this industry would be crazy to not feature an image of a pet into the logo somehow. Paws alone can work and others have gotten away with simple animal related items such as a dog kennel or a lead but images of pets themselves are almost essential in logos in this niche.
Designers will usually go with pet related color tones such as white, browns, tan and black. Bright colors are often used in some of the more ‘light hearted’ business models while veterinary services and animal hospitals are often more inclined to go for more dull colors for a more serious look.
It is important that you brief your designer well before they commence your project and brief them on all aspects of your business. Let them know who your target market is so that they can understand what will appeal to your clients.
Once you become established with your branding on signage and stationary it can be a real hassle to change. You will also lose some of the brand value and customer recognition that you have built up if you decide that a change is necessary. For these reasons it is important to make sure that you start your pet or animal related business off right with a great logo design.
While toys are primarily meant to be fun for children, there’s no law against making the fun educational at the same time. The good news is that there are many great educational toys these days. From electronic learning toys to older, classic toys that help with the development of a child, there are many options. To help you find the very best for everyone on your list, we have compiled some tips you should follow.Tips to Find the Best Learning Toys For ChildrenThese simple tips and techniques should help you find great educational toys.Research – This cannot be stressed enough. While you could just go with any old educational toy you see advertised on television, this may mean you don’t get the very best. Nothing against those toys that are advertised heavily, but it’s really not the best way to choose a toy. Instead, take a little time each day to visit a toy website or two, learning a little more about toys as you go. Before you know it, you will have a wealth of information that you can use to make an informed decision.
Don’t Forget the Fun – This is another important part. Sometimes in the quest to find the best educational toy, parents forget the fact that it should be fun and interesting to the child. This is a fine line to balance, but with a little practice, you’re going to be able to find something that children love and that you like because of its educational value. After looking at many different types of learning toys, you are going to be able to easily tell which ones have the perfect balance between fun and education.
Long Term Value – Another thing you should look for in a toy is whether or not it is going to have long term value. While a toy that gives a one-off lesson is okay, if you can find a toy that expands as your child gets smarter, you are going to get more value for your money. Typically, this means getting a learning system or other electronic toy that has cartridges or can be expanded via a computer.There are other things you want to worry about – including buying an age appropriate gift – but these tips should help you find the best educational toys out there. If you have any specific ideas for great learning toys, be sure to leave a comment.
Depressed about your work? Feeling dispirited? A savvy career education review may tell you it’s not your job.Career education wisdom says, “You have to choose to do the best you can with what you have where you are.” So, short of finding another job, what can you do?Here are some tips that can help you see work in a new light and spice up a dull job.1. Start to see the big picture. Lots of people are ready to tell us what we should be. But we need to find out for ourselves what we want to be. So, ask yourself, “What is it that I’m doing? How important is it? How does it fit into the big picture?”Recognizing that you are part of a bigger machine and that you are important to the functioning of that machine can give you a sense of self worth.2. Focus on other people. If you’re concerned only about yourself and your bad feelings, you only intensify the negative. If you can help other people it puts your situation in perspective.For example, volunteer to help a co-worker finish a big project. Or show someone how to use a particular skill you’ve acquired.3. Let go and laugh. Forget the wrongs, real or imaginary, that someone perpetrated on you a couple weeks ago. It’s just not worth holding on to. If you relive it over and over, you’re beating yourself up–not the other party.When you let go of the past you embrace the present. That includes learning to laugh. Laughter releases the tension in you and allows you to let go and do your job better.4. Know when it’s time to say “enough.” You may ultimately find that even with your best attitude your job just doesn’t live up to your expectations. If you absolutely abhor what you’re doing, then it’s time to start looking around. Find out what does turn you on.Career education advice recommends that you carefully explore your options before precipitously making a move. Even in the worst circumstance you still have a job and a paycheck. But just men tally turning the corner and recognizing it’s time to move on can give your current job a boost, at least temporarily.Take the time to prepare a carefully-crafted transition plan of action so you don’t lose sight of where you want to go next and how to get there.